What inspired the idea behind Dream Park, and how does it differ from previous festivals like Big Slap?

The idea behind Dream Park was inspired by a vision to create an immersive, multi-sensory festival experience that goes beyond traditional music events. While festivals like Big Slap focus heavily on the music and party atmosphere, Dream Park combines top-tier performances with interactive installations and themed zones. The goal is to transport attendees into a dreamlike world where every corner offers something unique, whether it’s culinary surprises or unexpected performances. It’s designed to feel more like stepping into an adventure than just attending a concert.

What is the vision for Dream Park – both short-term and long-term?

The short-term vision for Dream Park is to establish it as a standout festival experience, captivating attendees with its unique blend of music. The focus is on creating a memorable event that sets new standards for audience engagement and builds strong community buzz. Long-term, the vision is to evolve Dream Park into a globally recognized brand, known for pushing the boundaries of creativity and experiential entertainment. This includes expanding to multiple cities and fostering a loyal following that sees the festival as more than an event.

Why was Tallriken chosen as the location, and how does it shape the festival?

Tallriken was chosen as the location for Dream Park because it holds a special place in festival history—it’s where Big Slap began and was hosted for many years. Now, we’re going back to our roots, returning to the place where Big Slap first started. This connection to the past is important as we bring something new to life. Tallriken’s unique open-air design and central location make it an ideal space to bring Dream Park’s vision to life. Its circular layout provides a natural flow for visitors to explore the different themed zones, installations, and stages, creating an inclusive and dynamic atmosphere. The lush greenery and expansive space also complement the dreamlike aesthetic of the festival, blending urban convenience with a touch of nature. This setting not only enhances the visual experience but also allows for creative flexibility in crafting an environment where attendees can feel fully transported into the world of Dream Park.

Which artists or music genres are particularly important to define Dream Park’s identity?

To define Dream Park’s identity, a diverse yet cohesive lineup of artists is essential, reflecting the festival’s dynamic and immersive vibe. The mix of R&B, hip-hop, house, and EDM sets the tone for a vibrant, high-energy atmosphere that appeals to a wide audience while maintaining a distinctive character. R&B and hip-hop bring a soulful and urban edge, emphasizing creativity and storytelling. This could feature artists known for their charisma and engaging performances, enhancing the festival’s immersive feel. House and EDM, on the other hand, are vital for creating euphoric and high-energy moments, with pulsating beats and immersive light shows that capture the essence of a dreamlike escape. The blend of these genres showcases Dream Park as a forward-thinking festival where different musical worlds collide, offering something fresh and exciting for every attendee.

How does the festival aim to include and reflect Malmö’s diversity and unique character?

Dream Park reflects Malmö’s diversity by showcasing local talent alongside international artists, blending R&B, hip-hop, house, and EDM to mirror the city’s vibrant music scene. The festival incorporates global cuisine and cultural influences from Malmö’s communities, creating an inclusive space that celebrates its multicultural identity. Accessible pricing further ties the festival to Malmö’s progressive and welcoming spirit.

What do the organizers hope visitors will take away from the festival, beyond the music?

I hope visitors leave Dream Park feeling inspired and deeply connected, not just to the music, but to the experience as a whole. Beyond the performances, the festival aims to spark creativity and create lasting memories. It’s about offering a sense of escape, wonder, and belonging that resonates long after the event ends.

What are the plans for the festival’s future, and what are the ambitions to make Dream Park an annual tradition?

The future of Dream Park is still taking shape, but the hope is that it will grow into an annual tradition, bringing people together year after year. While it’s too early to say exactly how it will evolve, the ambition is to create something lasting, an event that becomes a highlight of the summer and a meaningful part of Malmö’s cultural scene.